Ready, Aim, and Fire at Your Target Reader!

We all have different tastes and not every book will appeal to every reader. So, when marketing your book, it’s crucial to identify the demographic of people who are most likely to show interest in your writing. That makes perfect sense.

But here’s the thing, it’s a true saying, never assume – it makes an ASS out of U and ME. This was at the forefront of my mind yesterday when I entered a room of OAPS at a sheltered housing complex. I had been invited to deliver a presentation, readings and Q and A for the Off the Page Book Festival organised by Stirling Libraries. My event was part of their outreach work taking the author to the readers, particularly if the readers are housebound. The age range represented was far higher than the characters in my novels. But I reminded myself that all of the women present had an understanding of the themes of motherhood explored in Buy Buy Baby. These were women who been there, done that.

And there was no need to worry that just because Talk of the Toun is set in 1985 and the main character is 17 that it wouldn’t appeal to them. They all remembered the 80s and the melodrama of their own teenage years. I had nothing to fear, the audience might not fit the marketing ideal of my target reader but they lapped up the nostalgia and banter like warm milk. The themes featured in both of my books are universal if you’ve ever loved and lost, no matter what the setting or era. In my writing, it’s the flawed characters that shine a light on human nature and that meant I had nods of acknowledgement throughout my readings.

During the Q and A, we discussed the stereotypes that sweet old ladies wouldn’t be the most obvious readers of gritty crime fiction. Two of the women are huge fans of the Bloody Scotland book festival and the more blood and guts make a better read for them! I am reading The Essex Serpent by Sarah Parry at the moment and although it’s set in the 19th century, friendship and love are timeless themes.

We are all different, and yet on many levels, we are all the same.

Do you limit yourself to only reading one genre? Or do you have eclectic reading tastes?

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